Download this free ebook: Marketing with Messaging Apps (Facebook Messenger) for free and learn how to use Facebook Messenger to drive customer engagement, loyalty, and sales.
2016 has proved chatbots and messaging apps have become the next big thing in customer engagement and personalization. With over 1 billion monthly active users, Facebook Messenger is now the place to connect with customers whether online or in the real world.
In this eBook you’ll learn how to:
- Blend social media and messaging app to drive engagement
- Balance the best of chatbots and human agents
- Compress sales cycles with conversational marketing
- Use Messenger to improve customer experience
Messenger has become the new frontier when it comes to customer engagement. The question for organizations is how to best utilize the ability and make it a part of their overall marketing strategy. How can these conversations be managed at scale?
Chatbots satisfy the volume concern yet consumers still seek human interaction in certain situations. Balancing chatbots with human agents, therefore, is where the magic can happen. When harmony is achieved, Messenger becomes a powerful engagement tool that offers consumers a more personal, real-time experience that strengthens relationships between customers and brands.
The Definitive Guide to Conversational Marketing for Facebook Messenger offers readers insight into this new frontier and how best to leverage the technology to gain competitive advantage and customer loyalty.
Contents of Marketing with Messaging Apps (Facebook Messenger) Ebook
2. Why Use Facebook Messenger to Improve the Customer Experience?
3. Compressing Sales Cycles with Conversational Marketing
4. Risks & Rewards of Using Chatbots with Messenger Programs
5. Integrating Social Media and Messaging Apps to Optimize Customer Engagement
6. Amplifying Digital Marketing Assets in Messenger
7. Using Messaging Apps to Spread Cheer (and Brand Loyalty) During the Holiday Season
Download this free eBook: Marketing with Messaging Apps (Facebook Messenger), as your all-inclusive guide on everything you need to know about using Messenger with brand agents or chatbots to drive customer engagement, loyalty, and transactions.