7 Steps to Small Business Marketing Success cover

7 Steps to Small Business Marketing Success

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Practiced effectively, marketing is simply a system.

Download this ebook “7 Steps to Small Business Marketing Success” for free. With this free eBook, you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.

While this may be hard for some business owners to come grips with, like those who feel that “marketing is a strange form of creative voodoo thinking,” marketing is not only a system—it may be the most important system in any business. To understand how to approach marketing for business, it may be helpful to understand the Duct Tape Marketing System definition of marketing.

Marketing is getting someone who has a need to know, like and trusts you. One could argue about what “like” or “trust” is in any given industry, but now more than ever, this definition gets at the heart of the game.

Here are the 7 core steps that make up the simple, e”ective, and a”ordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.

Table of Contents

7 Steps to Small Business Marketing Success – Table of Contents

Step 1: Strategy Before Tactics ……………………………………………………………………. 4
Step 2: The Marketing Hourglass ™ …………………………………………………………….. 9
Step 3: Publish Educational Content ………………………………………………………….. 12
Step 4: Create a Total Web Presence ………………………………………………………….. 15
Step 5: Operate a Lead Generation Trio ………………………………………………………. 17
Step 6: Make Selling a System ………………………………………………………………….. 20
Step 7: Living By the Calendar ………………………………………………………………….. 23
About Us ………………………………………………………………………………………………. 25

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Additional Information

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Language

English

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